Why Qualified Real Estate Leads Matter More Than Ever for U.S. Realtors

Lisa’s Story: A Familiar Pain Lisa’s not new to the game. She’s a full-time agent in Florida—managing her database, showing homes, and investing in digital marketing. She tried Zillow Premier Agent, launched Facebook campaigns, and experimented with budget lead-gen sites. The leads came in fast, but most were ice cold. Some weren’t even genuine buyers. […]